Above 3,000 theaters will be taking part in the first-ever National Cinema Day on Saturday, Sept. 3. The country’s theater chains want you should spend a day at the films this weekend. Theaters will sell tickets for each film — including more costly formats like IMAX and 3D — for just $3.
National Cinema Day is this weekend and the recently launched celebration is here for one day only. Theaters in metro Phoenix and across the country will offer $3 film tickets the entire day on Saturday, Sept. 3. There are one-day-only deals on snacks, as well.
Jackie Brenneman, president of the not-for-profit Cinema Foundation, lets CNBC Make It know that the idea for a national movie theater holiday was underway certainly before 2020, however, the Covid-19 pandemic constrained those intends to be postponed.
After Regal Cinemas’ parent organization Cineworld held a comparative event in the UK in February to extraordinary achievement, Brenneman said planning started vigorously to reproduce the promotion across the pond.
“It gave a model template for how we could do something at that scale in the United States,” she says.
As well as being a “thank you” to fans who got back to movie theaters by the thousand throughout the summer blockbuster season — Tom Cruise’s “Top Gun: Maverick”, for example, has earned the 6th highest domestic gross ever with its $692 million take — the expectation is that individuals who haven’t been to the films in a few years may be tempted to visit their local theater.
“It’s an opportunity [for moviegoers] to see a movie again, or see a movie that they were maybe on the fence about,” she says. “For people who haven’t come [to the movies in a while], this gives them an opportunity to see how great movie theaters are.”
The flat $3 cost for any film in any format is additionally intended to urge moviegoers to look at premium formats like Dolby and IMAX.
“It’s an opportunity to get people to try out the new technologies and see how they like it,” Brenneman says.
The movie holiday will be hung on Saturday, Sept. 3.
You can get your tickets by visiting your local theater’s box office, including top chains like AMC and Regal, or by going to online ticket agents. For a list of participating theaters, visit the National Cinema Day official website.
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Know that the $3 ticket cost does exclude tax, and is as yet liable to any third-party ticketing fees that sites might charge.
Each film at a present appearance in theaters will be accessible for $3. Whether you want to go to an 8 p.m. IMAX screening or early show showtime, the cost will be something very similar.
In addition to the fact that you order your seats ahead of time, Brenneman really suggests it.
“My one piece of advice is to buy your tickets in advance,” she says. “If there’s a specific movie or a specific technology you’re excited about, buy those tickets early.”
There are hitherto no plans set up to repeat National Cinema Day next year, yet Brenneman says the expectation is this won’t be a one-off event.
“We’ll work really closely with all of our partners to make sure that we evaluate the successes this year and figure out how we can build it even better for everyone next year,” she says.
A few locations are likewise offering a few special promotions on concessions. Check your local listings for offers and participating theaters. AMC posted a tweet about an extra $5 deal for a fountain drink and popcorn combo at partaking theaters.
The promotion is available all day on Saturday, Sept. 3.
You can look for your nearest participating theater at the National Cinema Day site. Simply type in your postal zip code and a list of nearby theaters will appear.
Labor Day weekend is historically one of the slowest weekends in theaters. If organizers of the deal find this trial to be successful, National Cinema Day could become an annual fixture.
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