Tips to Create and Run Your Successful Black Friday Marketing Campaign

Black Friday shopping has become extremely popular among UK customers over the past decade, with almost every business offering a Black Friday deal or discount. Black Friday, which will take place on November 29, 2024, is expected to be the most successful one yet.

In this article, we’ll give you some tips, tricks, and suggestions on how to make your Black Friday marketing campaign the most successful to date.

In fact, Black Friday spending is expected to increase by £800 million in 2024, up 27% from 2023 (Finder, 2024). Furthermore, 59% of UK adults (or approximately 31.6 million people) intend to spend during the upcoming Black Friday weekend.

So it’s understandable that business owners want to take advantage of the massive shopping event.

But what are the greatest Black Friday methods for your business, and how should you manage your marketing campaign?

In this article, we’ll share some tips, methods, and suggestions to help you run your most effective Black Friday campaign yet.

The early bird gets the worm

Because Black Friday has become such a major event on the calendar, businesses around the country are sure to participate, which means potential customers will be overwhelmed with marketing materials in the days and weeks leading up to November 29.

As a result, if you wait until the last minute, even your most loyal customers may ignore your emails and marketing efforts.

To prevent getting lost in the shuffle, consider starting your campaign earlier than your competitors; this way, you’re more likely to stick in people’s memories.

You do not have to limit your deals to the Black Friday weekend. You could even start your deals earlier, say a week ahead.

Advertise what is included

What is the most effective approach to generate excitement for a deal or marketing campaign? Showing people what they’ll miss out on if they don’t participate.

Do you have a highly popular product or service that your consumers constantly rave about? If that’s the case, they’ll be thrilled to learn that you’re offering it at a discount in honor of Black Friday.

Knowing which products and services are featured in your Black Friday deals will greatly encourage your clients to make a purchase. Perhaps you’re offering a discount on an item that some of your clients have previously been unable to purchase, or they can have their preferred beauty treatment at a lower cost than normal. In either case, it’s logical that this knowledge could influence purchasing decisions.

Try influencer marketing

As many business owners should be aware, social media marketing is a strong tool for increasing brand exposure of your business and, as a result, your Black Friday sales and deals.

However, you may be considering using social media influencers as a social media tool right now. You may boost the visibility and credibility of your products or services by collaborating with these influencers and tapping into their active audiences. Influencers have created loyal communities among their fans.

Additionally, you don’t have to partner with well-known social media personalities; even local influencers with a few thousand followers can give your Black Friday promotions a lot of credibility.

Social media can also increase online sales. Customers can now make direct purchases using Instagram Shopping and Facebook Shops. Influencers can direct you to new customers by sharing links to your store on their pages.

Target abandoned carts

If someone has visited your website, searched through your products, and added an item to their cart, you can almost guarantee that they are interested in completing a purchase. And even though you won’t be able to recover every abandoned cart, you can improve your chances with the right strategies.

One approach for achieving this is to provide a unique Black Friday ‘come back’ bonus discount to encourage customers to return and complete their transactions.

And, while focusing on abandoned carts is essential on Black Friday, this approach can be applied to your overall marketing plan.

Gamify your deals!

Try to separate from the crowd by including a fun gaming aspect in your Black Friday offers.

Companies can achieve this by developing a spinning wheel game that provides clients with a variety of discounts or deals based on where the wheel stops. For example, you may provide a 10%, 20%, or even 50% discount, as well as free gifts or coupons.

The goal of gamifying your Black Friday deals is to make them more enjoyable and attractive to your customers, and including a ‘winning’ element can help with that.

Offer additional discounts for members

The importance of collecting customer data and promoting newsletter sign-ups is often ignored amid the Black Friday rush.

Sure, generating as many Black Friday sales as possible is the primary goal, but don’t miss out on the opportunity to capture new consumer data by encouraging them to sign up for a newsletter or VIP membership in return for even greater discounts.

To stand out in a crowded market and run a successful Black Friday marketing campaign, you need to plan strategically and early. You can maximize customer engagement by starting your campaign early, showcasing attractive deals, using influencer marketing, targeting abandoned carts, and including gamified elements. Furthermore, providing exclusive discounts for members can boost both immediate sales and long-term customer loyalty. With the correct strategies, your business may capitalize on this profitable shopping event and set the stage for future growth.