Businesses can take advantage of numerous opportunities during the festival season. Every business, regardless of size, wants a piece of the spending as the streets become lively, spirits soar, and wallets open. But what happens if you’re a small business with limited resources and want to reach the entire market? Smaller companies can now make a big impact without spending a lot of money thanks to the democratization of marketing technology and tools.
The key is to think strategically, creatively, and with smart tools to achieve business goals. Let’s explore how five common business goals of small businesses during the festive season can be tended to actually with free/low-cost tools:
Being able to find or become aware is the first step in any sales or marketing campaign. Both B2B and B2C businesses can use it.
Tool: Google My Business
Google My Business is a free and extremely effective tool for boosting local discovery. It enables businesses to list themselves by providing accurate details about their location, festive opening hours, and customer reviews. It works on the consumer psychology of social proof.
Bonus Tip: You could also ask your employees to write a review of your business and comment on the working environment!
Festival marketing is about the perfect proposal at the ideal time. However, it can be difficult for small businesses to determine which offer will attract the most customers.
Tool: Google Trends and Typeform
Google Trends can help you figure out what is popular in your sector and what consumers are saying. To go deeper, use Typeform to build brief surveys to select which offers would be most attractive to your target demographic.
Bonus Tip: Share the Typeform survey link on social media to include a larger audience in the decision-making process.
Emotions, family, and joy are at the heart of festivals. A small business can stand out by designing a campaign that appeals to these emotions.
Tool: Instagram and InShot
InShot is a free video editing app that can help small businesses create high-quality, compelling content for platforms such as Instagram. Brands can establish genuine connections by producing brief, authentic behind-the-scenes videos or customer testimonials.
Bonus Tip: Without any ideas/time, shoot your office and team’s videos celebrating or gearing up the celebration in ethnic outfits so that the world might be able to see the happy you! Add this to your WhatsApp status right away!
When it comes to attracting customers, large corporations frequently use precise targeting. Thanks to affordable advertising tools, similar strategies are now available to small businesses.
Tool: Meta Ads
With a small budget, small businesses can in any case take advantage of the power of hyper-targeted marketing. Meta Ads Manager takes into consideration targeting specific locations, interests, behaviors, and demographics — permitting even niche brands to track down their optimal clients during the festive rush.
Bonus tip: Make it at least 3 to 4 campaigns with different imagery/messaging by attempting to run a distinct campaign for each audience segment.
The festival rush is great, but keeping customers is even better. For small businesses to keep customers coming back, they need to look beyond discounts.
Tool: Mailchimp
Email marketing is not dead; it’s growing, particularly with personalized content, truth be told. Businesses can send personalized emails, festive thank-you notes, and follow-up discount offers with the free version of Mailchimp.
Bonus Tip: Try not to miss adding a CTA at the end of the mailer – it very well may be ‘buy now’ for B2C businesses and ‘schedule a call’ for B2B businesses!
The combination of low-cost tools and creative thinking is what makes festival marketing so attractive today. Traditional advertising costs are no longer prohibitively expensive. In the end, how well you use the tools you have is more important than how much money you spend during the festival season. Small businesses can now stand out from the crowd because of these democratized technologies’ ability to level the playing field.
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