Did you know, for every 1000 Instagram users, 500+ follow at least one business account! That’s a little more than 50% of Instagram users who interact with some of the other kinds of business via the photo-sharing platform. Now that’s an impressive marketplace, isn’t it? So, if you own a business in 2021, you probably have a business account on Instagram.
While the platform is still photo-first, there are many ways you can monetize via Instagram. Influencers, story ads, or highly effective shoutouts are all ways to grow your #instafam.
In this blog, you’ll get an understanding of how to buy or sell Instagram shoutouts and other ways to getting a shoutout organically. Read on.
Deconstructing the Insta #shoutout
If you don’t live in a cave in the lost city of Atlantis, you have probably seen the #shoutout hashtag several times. So, is it just another catchphrase, or is there something more to it (in the marketing context)? Well, yes! An Instagram shoutout is one of the most powerful yet fascinatingly simple ways to increase your followers or grow your business.
It is essentially an Instagram post, story, reel, or a mention (tag) where an Instagram user promotes (gives a shoutout to) another. Depending on the shoutout goal, they can contain images, videos, or reviews of a product or service. Simply put, it is a part of the famed Influencer marketing – the latest buzzword.
Types of Shoutouts – Paid and Organic
Closing notes: How to get paid Shoutouts Right
One of the most critical aspects of paid promotions is choosing the right audience. Choose an influencer who is a high authority figure in your line of work and is popular amongst your target audience. Choose the right Call-To-Action (CTA) depending on your marketing goal. After all, it won’t make sense if a famous paediatrist is promoting your cat-litter, would it?
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