Marketing

What the Enterprise can Learn about AI from Marketing

What the Enterprise can Learn about AI from Marketing

Chief marketing officers (CMOs) can now play a more prominent role in executive leadership thanks to Generative AI. Marketing is… Read More

3 months ago

How Marketing Can Leverage AI Disruption

Marketing isn't invulnerable to the advances of AI (artificial intelligence), which is revolutionizing industries everywhere. From upgrading the customer experience… Read More

3 months ago

How the Landscape of Affiliate Marketing is Changing after 2024

By 2024, it is expected that there will be significant transformations in the affiliate marketing industry as a result of… Read More

4 months ago

Why Your Marketing Plan Should Remain Cookie-free Despite Google’s Change

Brands should be able to meet the needs of their customers precisely and seamlessly. Consumers are unaware that marketers face… Read More

4 months ago

Personalization and Customer Insights in Marketing through Data Science

Businesses nowadays are overwhelmed with data from multiple sources in the digital age. Any digital trail a consumer leaves behind,… Read More

5 months ago

How To Design A Customized Marketing Plan For Your Company

Is it known that using a personalized marketing plan can increase a company's sales by 20%? Creating a customized marketing… Read More

5 months ago

Advertising Essentials: 6 Things to Know About Ad Campaigns

Advertising is an essential part of marketing strategies for companies of all sizes because it helps them reach their intended… Read More

5 months ago

How to Use Relationship Marketing Strategies and Examples to Increase Customer Lifetime Value

You would prefer to have one trustworthy friend than ten sketchy acquaintances when it comes to friendship. The concept is… Read More

5 months ago

Cookies are Going Away: B2C Marketing Should Embrace Real-time Intent Data

As third-party cookies are phased out, the ecosystem surrounding digital marketing is changing. This revolutionary move represents a fundamental transition… Read More

5 months ago

Contribution of Innovative Marketing Techniques to Increased Brand Awareness

Today's congested market does not lend itself to having just an excellent product or service. To be unique and attract the… Read More

5 months ago