Almost two years have gone since the morning in November when we first saw OpenAI’s ChatGPT. We were shocked. Stunned. We experimented with it, asking it...
Programmatic ads can be used by businesses to advertise their products to a specific target audience on multiple online platforms, like apps and websites. Most campaigns...
Marketing through referral programs has been around for a while. As a matter of fact, before B2B marketers began referring to it as “referral marketing,” it...
B2B is an abbreviation for “business to business.” It is a type of business strategy in which one or more companies produce goods and services for...
Event marketing unites businesses with their target clients through memorable, engaging, and experiential events like webinars, hybrid events, in-person conferences, and Metaverse events. The primary goal...
Marketing is like a shot in the dark without analytics. It is essential to monitor incoming data and insights when running campaigns to determine whether your...
Thriving in the B2B (Business-to-Business) realm requires a strategic approach that goes beyond traditional methods. For companies struggling to gain traction in this competitive landscape, specific...