LinkedIn has announced changes to its Campaign Manager platform targeted at providing better data and targeting tools to businesses looking to grow their in-app promotions in...
Almost two years have gone since the morning in November when we first saw OpenAI’s ChatGPT. We were shocked. Stunned. We experimented with it, asking it...
Programmatic ads can be used by businesses to advertise their products to a specific target audience on multiple online platforms, like apps and websites. Most campaigns...
Marketing through referral programs has been around for a while. As a matter of fact, before B2B marketers began referring to it as “referral marketing,” it...
B2B is an abbreviation for “business to business.” It is a type of business strategy in which one or more companies produce goods and services for...
Event marketing unites businesses with their target clients through memorable, engaging, and experiential events like webinars, hybrid events, in-person conferences, and Metaverse events. The primary goal...
Marketing is like a shot in the dark without analytics. It is essential to monitor incoming data and insights when running campaigns to determine whether your...
Thriving in the B2B (Business-to-Business) realm requires a strategic approach that goes beyond traditional methods. For companies struggling to gain traction in this competitive landscape, specific...
LinkedIn has announced changes to its Campaign Manager platform targeted at providing better data and targeting tools to businesses looking...
Family plays an important role in shaping who we are and how we navigate life. The importance of shared experiences,...
Netflix has collaborated with food delivery service Just Eat on a new campaign to promote the UK debut of Squid...
Businesses that are just beginning to look into the possibilities of artificial intelligence (AI) may find the concept daunting. However,...
Easy brand marketing strategies can help any small business grow its revenue. There are numerous relatively low-cost and inventive ways....