May is Small Business Month, a time to honor and recognize the achievements of the 33.2 million small businesses and startups in America. Additionally, it is the ideal time for business owners or entrepreneurs to explore new avenues for expanding their companies.
This month is a fantastic time to put the daily grind on hold and concentrate on working on the business, not just in it, whether you are leading a small team or a rapidly expanding enterprise. These four high-impact areas offer practical growth ideas that you can work on today, this week, or all month.
Although marketing is crucial to the long-term expansion of a company, it can be challenging to concentrate on it when you are preoccupied with daily tasks. Set aside some time during Small Business Month to evaluate your present marketing tactics and modify your strategy to best serve your present company objectives.
Here are some things to think about:
Social media. During Small Business Month, pick one channel to focus on. Develop a channel-specific approach that complements your broader strategy for social media marketing. Use TikTok, Facebook (Meta), and Instagram strategy guides to generate ideas, or look at some of LinkedIn’s small business tools.
Video marketing. 93% of marketers say their video marketing efforts have resulted in a positive return on investment, according to Wyzowl data from 2025. Discover seven inventive ways to use video content to your company’s advantage.
Content marketing. Update your blog with relevant, search engine optimization-friendly content that answers the most common queries from your audience. Sending a valuable newsletter to re-engage subscribers and developing a lead magnet, like a webinar or white paper, are further options for expanding your email list. You can increase the effectiveness of your efforts by repurposing existing content into new formats, such as converting blog posts into videos, infographics, or social media posts.
PR stands for public relations. Plan out weekly PR activities, like collaborating with micro-influencers or responding to inquiries on sites, to boost positive PR. Additionally, you can look up magazines and podcasts that cater to your ideal audience and directly offer your knowledge to them.
One channel at a time, set short-term, attainable goals for progress. Next, ascertain the time and financial resources needed for your plan. Implement your system by completing daily, weekly, and monthly tasks that advance your business.
Does the search engine results page (SERP) have your website at the top? Enhancements to your website’s design and SEO can raise its search engine visibility, which will bring in more potential clients.
Use these tips to make your website more search engine friendly:
Regularly evaluate your website. To evaluate your website and see suggestions, use free resources like Google Lighthouse or HubSpot’s website grader. Additionally, think about conducting an A/B test. Here is where you modify a website element that has an impact on conversions, like your primary call to action (CTA).
Make use of SEO tools. Google Marketing Platform provides free tools for optimizing small business websites. Discover more about the most important SEO strategies for small businesses and look into other free SEO resources that can help you improve your efforts.
Research keywords. Think about the value, competition, volume, and search intent of each keyword.
Making sure your website is accessible to people with disabilities is best practice in addition to SEO optimization.
Long-term success is fueled by strong customer relationships, so this Small Business Month, look for strategies to boost client loyalty and engagement. Here are some tips to think about:
Create a community around your business. You can introduce a variety of initiatives to boost customer engagement and a feeling of community. A customer referral program pays customers for referring friends to you, while a loyalty program can help boost sales frequency. To take it a step further, think about implementing a brand ambassador program that provides customers with the resources and motivation to spread the word about your company.
Establish systems for measuring the client experience. Automate post-sale surveys to get feedback from your clients. Maintain systems in place to record interactions and follow up with clients. To assess quality standards, listen to a few customer service calls.
Make your customer review process better. 42% of consumers regularly read reviews of local businesses, and 97% do so at least occasionally, according to BrightLocal. Establish a procedure for requesting, tracking, and responding to reviews if you do not already have one. Proactively solicit positive reviews from pleased clients and professionally respond to negative feedback.
Express gratitude to your clients. Small tokens like handwritten notes and commemorating client achievements can make a big difference.
One of your most important assets as a business owner is your time. Are you wasting it on activities that do not contribute to growth?
Examine your workload carefully this month and determine what can be automated or outsourced so you can concentrate on the tasks that only you are capable of performing. Consider which tasks are absolutely necessary for you to perform yourself and which could be completed more quickly, more effectively, or more cheaply by a worker, contractor, or automated tool. Public relations, bookkeeping and tax preparation, IT management, and social media marketing are a few of the small business tasks that are frequently outsourced.
Read more: Cost-Saving Strategies Every Small Business Owner Should Know to Boost Efficiency
Automation and artificial intelligence (AI) can improve consistency and save time for in-house tasks. In particular, AI-powered tools are now more widely available to small businesses. The following are some areas where AI or automation can have an instant impact:
Customer support. AI-powered customer support solutions can bridge the gaps as consumer demand for high-quality service rises. Think about using sentiment analysis tools to learn about your customers’ emotions, AI chatbots to respond to simple questions, or intelligent routing systems to match customers with the appropriate (human) support agent.
Graphic design. Try using AI graphic tools to make photo editing easier, from applying unique color palettes and fonts to eliminating backgrounds. Some even let you use text or rough sketches to create graphics.
Content writing. You can overcome writer’s block and save time by using generative AI tools like ChatGPT for your business to generate content ideas and draft marketing copy.
Sales. Numerous technological tools are available to streamline sales. To maintain prospect engagement without continuous manual outreach, think about automating lead nurturing with email sequences, CRM follow-ups, or abandoned cart reminders.
Of course, AI cannot handle every aspect of your small business; human intervention is still required for things like strategy, creativity, and customer relations. However, you can free up your time for high-impact work that advances your business by automating and outsourcing tasks that do not require your direct involvement.
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