Sports

San Diego FC, an MLS team scheduled to make its debut in 2025, has unveiled its logo

The San Diego Football Club, or San Diego FC for short, is the official brand identity of the city’s MLS expansion team, which is scheduled to debut in 2025. On Friday night, the club is scheduled to reveal its new name, crest, and colors at a San Diego event.

It has been verified by numerous sources that the obtained logo is, in fact, the finalized version. By adopting the “Football Club” name, the organization will be the 11th MLS team to be designated as a “FC.”

The Costa Rican design company Pupila, which also created the latest brand identity for the Costa Rican football federation, is credited with creating the brand, according to San Diego’s explainer. However, non-sporting ventures have accounted for the majority of the company’s work. “Months of research… through focus groups, member surveys and countless meetings and listening sessions with the San Diego community,” according to Pupila, San Diego.

According to the explainer, the club’s official colors are “chrome and azul,” and the crest is centered around four “principal virtues” that characterize San Diego: “Gratitude, proud, not loud, diversity, and a state of flow.” The club notes that the central portion of the crest, which consists of “18 lines representing the 18 communities of San Diego County,” clearly demonstrates that flow motif.

“The flow,” the club says, “symbolizes how we perform at a peak level while embracing San Diego’s unique rhythm of life.”

It is said that the “San Diego” at the peak of the top is curved to reference the arches found throughout the city’s architecture.

Raeesa Sayyad
Published by
Raeesa Sayyad

Recent Posts

Upstox’s Milan Bavishi Shares Fintech Storytelling Secrets with Invertis University Students

In a session that left students buzzing with fresh ideas and practical insights, Invertis University… Read More

58 minutes ago

Towards new trends, gathering new trends, and innovating: China Changan debuts at the 2025 Shanghai Auto Show

At the 21st Shanghai International Automobile Industry Exhibition, which is surging with the wave of… Read More

1 hour ago

House of Spells and Comic Con Liverpool Collaborate Again to Bring Wonder and Tourism to Merseyside

Liverpool, UK—House of Spells and Comic Con Liverpool are once again collaborating to bring the… Read More

1 day ago

From Small Town to Startup Success: The Story of Frontlines Edutech Founders

Introduction In India's booming EdTech space, there's one name that's making waves among Telugu students… Read More

1 day ago

Why Expert Opinion Matters for Strategy During Litigation

In litigation, often, the difference between winning and losing comes down to strategy. Although facts… Read More

1 day ago

Instagram Launches ‘Edits’ App to Help Creators with End-to-End Video Editing – Everything You Need to Know

Instagram creators now have a new tool to try if they're searching for a free… Read More

2 days ago