The #HyperService campaign that Ola Electric has launched today aims to expand the strength of its service network and provide customers with the most cutting-edge post-sale experience available. The business plans to increase the number of company-owned service centers in its network to 1,000 by December 2024 as part of the campaign.
In addition, the company announced its “Network Partner Program” EV Service Training Program with the goal of training 1 lakh third-party mechanics. This first-of-its-kind initiative aims to make every mechanic in India EV-ready and accelerate EV adoption.
The company will offer a quick-service guarantee gradually beginning on October 10, 2024. A spare Ola S1 scooter will be provided to customers whose service cases take longer than one day, ensuring a stress-free experience for them. Customers who subscribe to Ola Care+ will also be eligible for Ola Cabs coupons that can be used until their request is resolved.
In addition, Ola Electric will provide a one-of-a-kind ownership experience by implementing AI-powered proactive maintenance and remote diagnostics as part of the #HyperService campaign. These AI features will anticipate problems before they occur, proactively addressing them at the customer’s doorstep. Starting on October 10, 2024, Ola Electric will make these AI features available to all Ola customers.
Ola Electric’s Chairman and MD, Bhavish Aggarwal, made the following remarks regarding the announcement: “In the last 3 years, we’ve built a 7L+ community and the leading market position. We have close to 800 sales stores but only about 500 service centers. With the launch of #HyperService, we are expanding our network and also building the best-in-class ownership experience with on-demand and AI-powered service. The #HyperService campaign is built with a clear focus on enhancing the service and ownership experience of our community, and we will continue to push the boundaries with innovative service initiatives that cater to our fast-growing community across the country.”
Ola Electric recently announced the launch of the Network Partner Program, which is intended to increase EV penetration in tier-2 and tier-3 cities, as well as urban areas where EV penetration remains low, in addition to the #HyperService campaign. By the end of 2025, Ola intends to expand its network to 10,000 partners in sales and service. As of right now, the company has onboarded 625 partners. With minimal capital investment expected from partners, the Network Partner Program can be scaled quickly and will assume an instrumental role in growing the EV footprint into the urban and rural markets.
Through its nearly 570 nationwide service centers that are owned by the company, Ola Electric offers a wide range of services. To receive the services, customers can choose to either visit the nearest service center or schedule appointments directly through the Ola Electric Customer App (CApp).
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