Innovative Technology: 7 Clever Ways to Launch and Invest in an App

Modern software and technology advancements that make development easier for developers are driving much of the rapid evolution of the app development industry. Leading the way in the industry, innovation presents us with new chances for app development and optimization, and it can even help us get funding for new apps.

Over 14% CAGR is seen in the mobile app development market. This leads analysts to estimate that by 2030, the market will be valued at $571.62 billion. To develop the highest-performing mobile apps, marketers must thus keep abreast of the most recent technological advancements.

By comparison, the industry is expected to double by the end of the decade, with a projected market size of $228.98 billion in 2023!

Finding and implementing tech innovations in mobile apps effectively can enhance user experience, win over stakeholders, generate more income, and accomplish a lot more.

We’ll look at exactly that in this post: how to launch, optimize, and even fund your mobile app using the newest technological innovations.

Some tech-related tips for releasing (and funding) your app

We’ll take a different approach here and show you how to launch, optimize, and finance your application by using some of the most amazing tech innovations of today, rather than providing you with a list of generic tips and tricks you can use to develop an app (not that they don’t work).

1. Consent management software for app consent

These days, user consent is required. For companies and app developers to follow the law and avoid paying expensive fees, it is essential. Ensuring the protection of app users’ and customers’ data can also give you a competitive edge by boosting their confidence in using your digital product.

But unless you have some digital help, getting, controlling, and storing app consent is easier said than done.

In essence, you have to accomplish the following, which is nearly hard to accomplish on your own:

• Choose the ideal moment to make the disclosure
• Allow users to opt out of receiving consent from you
• Make a clear request for express consent
• Make sure your prompts make sense and are appropriate for your mobile app
• Control and obtain consent
• Enhance consent through testing

These days, data privacy should be your top priority, which is why we gave it top priority on our list. In addition to serious fines based on data laws like the CCPA, GDPR, and others, failing to take this into account will result in a shattered trust between you and your users.

In light of this, the tech innovation you require is a consent management platform, which will allow you to secure, manage, and document consent for mobile apps in a way that respects user privacy and complies with all applicable legal requirements.

2. A platform for managing equity for capitalization tables

You may be wondering how this is relevant to a capitalization table. A capitalization table, however, will make your company’s administrative complexity simpler. An excellent tech innovation to consider investing in is an equity management platform that facilitates the creation and optimization of a capitalization table, particularly for businesses looking to launch mobile apps.

We are referring to your business owners’ register in this instance. By using software to maintain it, you can make it transparent for shareholders and keep track of everyone’s stake. Manually performing this can lead to delays, inaccurate calculations, and other issues. The various ownership structures in your company will be broken down, common stockholders will be listed, share option grants will be made, and more with a cap table.

If you are trying to get funding for your app, this is a fantastic approach to think about. The financials underlying the ownership of the company will pique the interest of investors in your application. Having an optimized capitalization table will help you make an impression and secure funding for your application more quickly.

3. A builder of email templates for effective email marketing

Without effective marketing, your app will not function properly, regardless of how fantastic it looks or how well-optimized it is. Email marketing is the one tactic that consistently yields results. Email marketing continues to be the top option for anyone looking to promote a new product, even if it’s a digital product like an app, even though many marketing strategies have changed over time.

Assume you have a plan for a new app that you have developed, but you still need funding. What action do you take first?

Of course, you communicate with prospective investors. If your app is already developed, you can use email marketing to send targeted messages to your audience explaining your new digital product, including how to use it and where to find and download it. You can definitely grab people’s attention if you include an incentive in the message!

Innovations in technology can also be of great assistance here. You can read more about how to find ready-to-optimize templates in minutes and automate the process here. It’s difficult to send emails to various buyer personas, particularly when you have to do it frequently and effectively. There’s no doubt that some technology can assist you in this.

4. Development of apps using low-code and no-code

Did you raise some money, but not enough to hire a developer to create your app? Even though it’s always advised, low- or no-code software can be used to start an app without breaking the bank.

People on a tight budget or without programming experience can create apps with this kind of application development without ever writing code! In essence, you would be utilizing graphical user interfaces and creating apps far more quickly and inexpensively than before.

5. Automation of research and pre-launch planning

Mobile app bug fixes are frequently far more expensive than pre-launch fixes. Fixing a single bug can take several weeks on average and cost between $1,000 and $2,000. More significant issues are not even touched upon by this.

You’ll be fixing a never-ending list of bugs that harm your app’s functionality and reputation if you don’t conduct some preliminary research and keep testing. In addition, users who are unhappy with the app’s functionality will stop using it and won’t return to check if it has been improved.

Technological advancements also simplify this. You can find issues and their solutions, expedite the app research and planning phase, and save money by using automation tools.

You can process user data and customize your marketing strategies to target the appropriate user with the aid of automation.

6. Apps for managing and obtaining investments

Investment platforms are the final extremely helpful technological advancement on our list for app developers. These programs use artificial intelligence to provide financial advisors and others who need to conduct risk assessments and investment research with investment advice.

Those trying to get more investors for their app will find this technology to be very helpful.

Undoubtedly, you should still include the traditional methods in your financing application process. We are discussing angel investments, loans or investments from friends and family, bootstrapping, and more.

However, you can use investment apps to give them the specific, concrete information they need to make their ultimate decision if you’re trying to convince venture capitalists or angel investors to fund your app in exchange for equity or ownership stakes.

This will not only save you time but will also encourage them to invest in your company by demonstrating to them the possibility of future financial success with your plan.

7. Using beacon technology to deliver important messages

Innovative technology called beacon technology allows app developers to send important messages to users based on where they are, like notifications. For example, you could tell customers who use your app and live nearby about the newest sales and discounts offered by your physical store.

Use tech innovation to change the success of your app now!

When applied correctly, technological advancements propel app success. We covered seven tools in this post that will help you work more efficiently, ranging from beacon technology to consent management to low-code development. Recall that there are a plethora of options available, and the list is constantly expanding! Make sure your app is optimized with the newest technological advancements if you want to stay ahead of the competition in the crowded app store.