How to Grow Sales Like a Pro in Ecommerce During the Holiday Season

Holiday season is when high purchase intent search phrases peak annually. This season is known for happiness, spending time with loved ones, celebrations, and huge discounts. Individuals are willing to spend more money than normal and are purchasing more goods.

eCommerce platforms discover new and creative ways to draw clients during the holiday season as they queue up with open wallets.

You should notice an increase in visitors and sales this holiday season if you can provide a memorable shopping experience for your clients, even though attention alone cannot drive sales.

However, you must first get the ship ready for sailing before inviting people on board.

Get ready, for there will be customers!

Pre-Marketing Get-Ready

Your eCommerce platform would see an increase in visitors around the holidays, regardless of your marketing strategy. Creating a consumer experience that promotes purchases and fosters brand loyalty is the main task.

Initially, you must eliminate any obstacles to a customer’s purchase that they might encounter on your eCommerce platform.

The majority of consumers give up on purchases due to extra fees, difficult checkout procedures, delayed deliveries, and website malfunctions. You have to remove these issues from your website. There should be no errors in your eCommerce platform. Furthermore, the servers running your e-commerce website need to be ready for increased traffic.

The prices and taxes should be disclosed in full transparency in the offers, deals, and bundles. Most significantly, since many purchases are meant as gifts for others, every client expects prompt delivery service.

Tips for Increasing the Number of Clients

Now that your brand is ready for more consumers, let’s look at how to increase traffic to your eCommerce website throughout the holiday season.

Promote Early

During the holidays, most brands would be actively pursuing customers. By launching your marketing campaign early, you can give yourself a big competitive advantage. Starting early gives you more chances to interact with the client in different ways.

Christmas Gift Ideas and “Christmas Gifts” are searches that people begin doing as early as September. Mid-December marks the peak of the search trend. It indicates that ten to fifteen days prior to the holiday, people have already made up their minds about what they would purchase.

All searches related to holidays follow this trend in consumer behavior. Advertise before customers even start looking, to give yourself an advantage over the competition.

Implant Concepts

Your brand has the chance to ingrain concepts in the minds of potential customers if you begin marketing early. A brand should prioritize listicles for content marketing in addition to items and deals. Articles with a powerful impact include “Perfect Christmas Gift for Parents in 2023” and “Top 10 Halloween Gift Ideas for 2023.”

These articles not only assist customers conceptualize purchases, but they also foster a mental connection between your eCommerce brand and holiday shopping.

Strategies to Convert More Clients

When prospective customers begin to flood your website, you will need a strong sales plan to make sure they make a purchase. Your advertising budget will only go so far. What you sell and how you sell it determine conversion.

Convert Early

If the brand does not start the sales conversation, you are losing the benefit of early marketing. For better customer service, your eCommerce business might give customers the opportunity to “Set a Reminder” by email or message.

To start an early conversion, your business can also engage the customer with gentle pitches. Offer incentives to early bird buyers, such as “Buy Now, Pay Later” or “Pay in Installments.”

Cross-selling and Upselling

Once a customer visits your website, make better product suggestions to upsell them. For instance, you could recommend wireless headphones or true wireless earbuds to a consumer who is purchasing wired headphones. The recommended product ought to be replaced with the chosen one. It ought to be more well regarded and of higher quality.

On the other hand, cross-selling recommendations need to be relevant. If someone is buying a dress, recommend a purse that would go well with the hue.

eCommerce companies can use upselling and cross-selling to boost sales by 10% to 30%. The sale will almost certainly occur if you can combine these strategies with a compelling offer or wonderful package deal.

Examine Offers

At the checkout page, 69.7% of sales are abandoned.

It would be a loss to let the customer go without establishing a connection with your brand after they have come this far. This is your opportunity to gently prod the client with an offer to seal the transaction. There is no requirement for an extra discount in the offer.

Among the most well-liked check-out deals are:

Free Delivery
Discount coupon / Gift Cards for future purchases
Subscription to a loyalty program or membership

However, if you really want to guarantee conversion, include a countdown timer along with an extra discount. Limit the offer to purchases made right away.

You should make sure that customers return to your eCommerce site after making a purchase. Retaining a customer is significantly less expensive than converting a new one.

Ways to Keep More Clients

A number of factors, such as excellent bargains, discounts, product availability, and more, could lead to one-time purchases. These purchases are typically motivated by convenience. However, memory is the only factor that affects client retention. If your marketing has been effective, more customers will be drawn to your brand. Your ability to make the encounter enjoyable and memorable will determine whether you can keep these people around.

A Proposal for the Upcoming Holiday

There are several festivals in the winter months. Offer a customer a Black Friday or Christmas deal if they bought from you on Halloween. This needs to be completed right after following a purchase. With the promise of an alluring offer to come, the order confirmation box should ask the customer to subscribe to an email or newsletter.

Customers can be informed about the follow-up offer by:

Order confirmation email
Delivery schedule email
Newsletters
Email blasts

But there’s a more enjoyable approach to notify the customer about upcoming specials.

A Holiday Surprise

When the consumer receives the merchandise, the purchase is considered fulfilled. This is your opportunity to provide even more value to the consumer experience.

Consider this: The package is delivered to the customer. The fact that it arrived on schedule relieves them. An unexpected surprise catches their attention as they open the box to inspect the product. A thank-you card from your company and a gift card for additional purchases are discreetly tucked away with the merchandise. Who could forget a shopping experience that was so enjoyable?

Everything That Matters Is Experience

Customers anticipate sales and promotions as the holiday season draws near. eCommerce brands frequently overlook brand loyalty in their rush to increase revenue. Customers would only interact with companies they are familiar with. As a result, you give building a brand experience greater importance than making immediate sales.

The buyer should be drawn in by both your brand’s identity and your offers at every point of the buying process. This holiday season, you can increase eCommerce sales with marketing strategies, but customer experience is the one factor that determines brand loyalty. Make sure your shopping experience is as cozy and festive as the holidays, and you’ll be able to count on having devoted clients.