How to Boost Sales Conversion Rate on Your Website

You replace your current text-heavy digital ad campaign with a brand-new one that is image-driven. Customers are buying your products and the clicks are coming in. Is it, however, outperforming your old ads?

You can select which campaign attracted more paying customers by calculating the sales conversion rates of each one. This will help you assess the effectiveness of your marketing efforts. Find out how to determine your sales conversion rate and the tactics you can use to boost conversions.

What is a sales conversion rate?

A sales conversion rate displays the proportion of leads that become actual sales. Sales conversion rates are a useful tool for assessing the success of your sales and marketing initiatives. The results can help you with future lead conversion tactics. A good sales conversion rate for e-commerce is in the range of 2.5% to 3%.

How to calculate a sales conversion rate

Divide the total number of conversions by the total number of leads to find the sales conversion rate. Next, calculate the percentage rate by multiplying the result by 100. This is the formula for the sales conversion rate:

Sales conversion rate = (Total number of conversions / total number of leads) x 100

For example, figure out how many qualified leads (people who have expressed some interest in your product) and how many successful conversions there were in an email marketing campaign for a new product launch before calculating the sales conversion rate. You could determine your sales conversion rate as follows, assuming the campaign produced 300 leads in total and 15 profitable sales of your new product:

Sales conversion rate = (15 conversions / 300 leads) x 100

• How to raise the conversion rate of your sales
• Establish precise conversion goals
• Use various marketing channels
• Examine your sales funnel
• Write engaging calls to action
• Improve the way you generate leads
• Use social proof
• Optimize your checkout flow

The following techniques will help you in raising your sales conversion rate:

• Clearly define your conversion goals

To define your new objective, you can utilize the previous campaign performance data. You could set a new goal to reach 3% within a year if, for example, your previous campaigns’ conversion rates have been around 1.5%.

Researching your target market and deciding whether to concentrate on customer retention or increase sales from new clients can be useful when setting goals.

• Make use of a range of marketing channels

Start advertising campaigns using various media platforms. You can obtain more insights into the most efficient channels by varying how you promote your goods and services.

You could start a pay-per-click ad campaign, an affiliate marketing partnership, and an email marketing campaign, for example. Think about giving priority to the channels that perform better than the others if your sales conversion metric indicates that.

• Evaluate your sales funnel

The buyer’s journey—from learning about a product or service to making a purchase—is represented by a sales funnel.

When a prospective customer sees an advertisement, piece of content, or website for the first time, they are at the top of the funnel, where the sales process begins. Prospects become more interested in what you’re offering in the middle of the funnel as they learn about its features and benefits, and at the bottom of the funnel, they finally convert to customers.

Every stage of the sales funnel can be examined to find areas that require improvement. For example, you may discover that visitors to your website are leaving after only viewing one page, a phenomenon known as high bounce rates. This may indicate an issue with your sales funnel’s middle section, such as sluggish loading speeds or an unclear design. By thoroughly examining each step of your funnel, you can identify issues and increase lead conversion.

• Write engaging calls to action

A text prompt that encourages a visitor to take a specific action is known as a call to action (CTA). Because they give potential customers a clear route to your conversion objectives, calls to action (CTAs) are essential to boosting your sales conversion rates. For instance, you may start a paid advertising campaign with the CTA “Sign up for free” and offer new users free trials of a subscription service.

For your CTAs, use attention-grabbing design elements and compelling action verbs. Emphasize the advantages of the product you are selling. Saying “Save 10 hours a week” for an automation tool is one example. When it’s feasible, use time-limited promotions like countdown timers or flash sales to evoke a sense of urgency.

• Improve the way you generate leads

You can locate potential clients and encourage them to convert with the help of lead generation. E-commerce businesses can use a variety of lead generation techniques, such as referral programs—which pay customers to recommend you to their network—and lead magnets, which offer a free resource, such as an ebook, in return for a customer’s email.

After you’ve generated leads, rank qualified leads with the best likelihood of converting using user behavior and demographic data. Prioritizing leads can help your sales team save time.

• Use social proof

The psychological phenomenon of people basing decisions on the experiences of others is known as social proof. Social proof can be an effective sales tactic for e-commerce businesses looking to boost conversions. To enhance brand perception and boost sales conversion rate, for instance, you could highlight favourable customer reviews on sales landing pages.

• Optimize your checkout flow

Making purchases on your e-commerce site easier for customers is achieved through streamlining your checkout process. Reduce the number of form fields that customers must fill out, include all pertinent security certifications, and provide accurate shipping costs upfront.

Make sure the checkout process functions properly on mobile devices and allow customers who don’t want to create an account on your website to check out quickly as guests. Provide a variety of payment choices to customers who use particular payment methods, such as digital wallets, to prevent losing their business. Integrated payment gateways are provided by reputable e-commerce platforms like Shopify, making it simple and safe to set up an efficient checkout process on your online store.