You’ve authored a book or two and have made every effort to market it using your own means. Without a doubt, though, receiving an invitation to a writers’ festival will put you in the spotlight and increase the number of people who can read your work. However, we are all aware of how tough it is to get one of those highly sought-after seats on a program—there are just so many authors and limited room. However, the following tips might help you have a better chance.
If finances and schedule allow, be sure to visit authors’ festivals in person. Make a splash on the book circuit; mingle and make new friends. Here is where the literary elite congregates, where you might encounter those serving on programming committees or diverse book influencers. In addition to being a good literary citizen, you are demonstrating your dedication to becoming an active participant in this close-knit industry by supporting other authors.
Many writers’ festivals book months or even years in advance, so before contacting them, it’s a good idea to do some research to find out when the festivals are taking place. It will be useless to get in touch with them weeks before the festival starts because all of the guest places will already be taken.
Give a synopsis of your book, without the book, to the festival organizers, or ask your agent/publisher to give an outline of your newest book. Should the subject matter align with the festival’s featured topics, there’s a possibility you might receive an invitation. Programming committees are open to inviting visitors with a variety of backgrounds and points of view, so this is your chance to pitch any unique perspectives you may have that haven’t been covered by other festivals.
It should be mentioned that festivals typically like to showcase recent works, so if your book was published lately as opposed to years ago, you have a better chance of getting it featured.
This specific piece of advice works best for smaller or local festivals. Make yourself known to the organizers if you are a local author. The goal of most festivals is to promote both local artists and well-known international visitors.
In your pitch, you might have a greater chance if you say that you would be open to participating in a panel discussion with other writers on any subjects that you find inspiring or that your book delves into, such as political unrest, heartbreak, or climate change. Festivals are generally centered around current events, so if your work touches on anything relevant, make sure to emphasize this in your statement of interest.
Festivals typically feature an educational component, so if you are willing and able to offer workshops, include that in your pitch as well.
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