Tech

Google Search will Launch AI Overviews to More Than 100 Countries Around the World

Google has expanded the use of AI Overviews in search to over 100 countries and made them available in more languages, opening up new opportunities for publishers, businesses, and creators. Google is expanding its AI Overviews in Search feature into over 100 countries, including Canada, Australia, New Zealand, South Africa, Colombia, Chile, the Philippines, and Nigeria. The upgrade was initially released in May only in the United States, and then in August to half a dozen other countries, including India.

A type of artificial intelligence called generative AI is used in AI Overviews. This type of AI uses the patterns and structures it learned from the data it was trained on to create new things.

As a result of AI Overviews in search, users will have new opportunities to connect with publishers, businesses, and creators. This will make it easier for them to find the information they need and relevant websites all over the internet.

Over 100 countries and territories around the world will be able to access AI Overviews starting this week. According to Srinivasan (Cheenu) Venkatachary, VP of search quality at Google, AI Overviews will now have more than one billion global users per month as a result of this expansion.

Users can see AI Overviews in a variety of languages, including English, Hindi, Indonesian, Japanese, Portuguese, and Spanish.

Since the feature’s introduction, the company claims that search usage has increased. In a blog post, Google Vice President of Search Quality Srinivasan Venkatachary wrote, “Since launching in May and expanding beyond the U.S. in August, the feedback we’ve received for AI Overviews has been highly positive. People prefer using Search with AI Overviews, and they find their search results more helpful.”

Google’s Gemini AI model gradually included links to the sources in the paragraph summaries it generated. Then, earlier this month, the search giant launched adverts in AI Overviews on mobile, albeit exclusively in the United States.

The AI Overviews will now appear in any supported language, including English, Hindi, Japanese, Spanish, Indonesian, and Portuguese, depending on the user’s location.

Since its launch in May and expansion beyond the United States in August, Google has gotten positive feedback for AI Overviews, according to Venkatachary. “People prefer using Search with AI Overviews, and they find their search results more helpful.”

Helping consumers find information from publishers, businesses, and creators remains at the heart of Google’s approach to AI Overviews in search. “Since May, we’ve introduced more prominent ways to show links to relevant websites within AI Overviews, with a right-hand link display on desktop and a similar experience on mobile, accessible by tapping the site icons in the upper right,” according to him.

Earlier this month, Google introduced in-line links in the text of AI Overviews. Venkatachary stated that during testing, these updates increased traffic to support websites compared to earlier designs.

“As always, ads will continue to appear in dedicated slots throughout the page, with clear labeling to distinguish between organic and sponsored results. And as we shared earlier this month, ads in AI Overviews are now available on relevant queries for mobile users in the US, so we can better connect people with the products and brands that are helpful to their searches.”

Expanding AI Overviews to Over 100 Countries

Starting this week, AI Overviews will be available in over 100 countries and territories throughout the world. With this latest update, AI Overviews will have over one billion monthly users worldwide.

As part of this update, Google is boosting language support across the board. If you live in a nation that supports AI Overviews, you can now access them in any of the currently supported languages, including English, Hindi, Indonesian, Japanese, Portuguese, and Spanish. For instance, if you live in the United States and speak Spanish, you will now be able to view AI Overviews in the language of your choice.

Connecting to the Best of the Web

With AI Overviews in Search, Google’s approach remains focused on assisting users in discovering information from publishers, businesses, and creators. Since May, they have added more prominent options to display links to relevant websites within AI Overviews, including a right-hand link display on desktop and a similar experience on mobile, which can be accessed by clicking the site icons in the upper right. Earlier this month, they introduced in-line links that display within the text of AI Overviews. In testing, these updates increased traffic to supporting websites compared to previous designs.

Ads will continue to show in appropriate spots throughout the page, with clear labeling distinguishing organic from sponsored results. And, as Google announced earlier this month, advertising in AI Overviews is now available on relevant inquiries for mobile users in the United States, allowing them to better connect people with the products and brands that match their searches.

AI Overviews are just one of the ways Google is broadening the kind of inquiries you can ask and making it easier to discover content online.

Pamela Greenberg
Published by
Pamela Greenberg

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