Tech

Google Cloud offers shops with new generative AI tools

Google’s cloud company revealed in a statement on Thursday that it has developed numerous new tools for retailers leveraging generative artificial intelligence to enhance online shopping experiences and other retail processes.

One of the new items in the suite is a chatbot with generative AI that retailers can employ on their websites and mobile applications. According to Google, the virtual assistants are able to converse with customers and provide product recommendations based on their tastes.

“In only a year, generative AI has morphed from a barely recognized concept to one of the fastest-moving capabilities in all of technology and a critical part of many retailers’ agendas,” Carrie Tharp, Google Cloud’s vice president of strategic industries, said in the release.

The most recent illustration of generative AI’s expanding impact in the retail sector is found in Google Cloud’s products. In September, Amazon released an AI tool for merchants, and many shops used the emerging technology to enhance their offerings during the most recent holiday shopping season.

Google also revealed a sizable language model function on Thursday, claiming it will improve the caliber of product searches. According to the firm, the feature is presently accessible in a few stores, and a wider release is planned for later this year.

In addition, solutions for improving merchants’ customer support systems and streamlining their product cataloging procedures are included in Google’s recently released AI products.

In addition to e-commerce, physical stores are receiving new artificial intelligence capabilities via Google Distributed Cloud Edge, an already-available hardware and software package.

The most recent AI tools from Google Cloud are being announced just a few days before the National Retail Federation’s annual meeting in New York City begins.

Komal Patil

Recent Posts

Upstox’s Milan Bavishi Shares Fintech Storytelling Secrets with Invertis University Students

In a session that left students buzzing with fresh ideas and practical insights, Invertis University… Read More

2 hours ago

Towards new trends, gathering new trends, and innovating: China Changan debuts at the 2025 Shanghai Auto Show

At the 21st Shanghai International Automobile Industry Exhibition, which is surging with the wave of… Read More

2 hours ago

House of Spells and Comic Con Liverpool Collaborate Again to Bring Wonder and Tourism to Merseyside

Liverpool, UK—House of Spells and Comic Con Liverpool are once again collaborating to bring the… Read More

1 day ago

From Small Town to Startup Success: The Story of Frontlines Edutech Founders

Introduction In India's booming EdTech space, there's one name that's making waves among Telugu students… Read More

1 day ago

Why Expert Opinion Matters for Strategy During Litigation

In litigation, often, the difference between winning and losing comes down to strategy. Although facts… Read More

1 day ago

Instagram Launches ‘Edits’ App to Help Creators with End-to-End Video Editing – Everything You Need to Know

Instagram creators now have a new tool to try if they're searching for a free… Read More

2 days ago