It’s possible that your small business marketing efforts aren’t always as successful as you hope. If your small business is having trouble reaching its target audience...
Adobe Max 2024 has seen a slew of big new improvements to the company’s software suite, and although content producers and video editors have benefited from...
What is Below-the-Line Advertising? Below-the-line advertising promotes projects in mediums other than the traditional radio, television, billboards, print, and film. Direct mail campaigns, social media marketing,...
Do you want to transform your restaurant’s social media pages from ghost towns to thriving online communities? Social media professionals believe that a systematic strategy is...
TikTok has introduced a new AI-powered performance marketing suite that can create campaigns “from A to Z, automated by TikTok and powered by AI”. The suite,...
Marketing through referral programs has been around for a while. As a matter of fact, before B2B marketers began referring to it as “referral marketing,” it...
Snapchat’s decision to revive its Phantom House series on Halloween indicates that the holiday presents a significant opportunity for the company. Snap cited research that showed...
Data science plays an important role in marketing like never before in the digital age of quick and efficient communication. Marketers now have access to superior...
B2B is an abbreviation for “business to business.” It is a type of business strategy in which one or more companies produce goods and services for...
Tata Capital, the Tata Group’s flagship financial services company, launches its current campaign, ‘Mitaye Faasle’, featuring brand ambassador Shubman Gill. The realization that people sometimes fail...