Pamela Greenberg

Understanding Below-the-Line Advertising: Key Strategies and Marketing Applications

Understanding Below-the-Line Advertising: Key Strategies and Marketing Applications

What is Below-the-Line Advertising? Below-the-line advertising promotes projects in mediums other than the traditional radio, television, billboards, print, and film.… Read More

2 months ago

How to Increase Your Restaurant’s Online Presence in 2024 with These 7 Social Media Marketing Tips

Do you want to transform your restaurant's social media pages from ghost towns to thriving online communities? Social media professionals… Read More

2 months ago

TikTok Introduces Videos to Retail Stores and Launches Smart+ Performance AI Tools for Marketers

TikTok has introduced a new AI-powered performance marketing suite that can create campaigns "from A to Z, automated by TikTok… Read More

3 months ago

How to Build Effective B2B Referral Marketing Strategies and Program

Marketing through referral programs has been around for a while. As a matter of fact, before B2B marketers began referring… Read More

3 months ago

Snapchat is Bringing Back the Phantom House Series in Partnership with State Farm and Maybelline

Snapchat's decision to revive its Phantom House series on Halloween indicates that the holiday presents a significant opportunity for the… Read More

3 months ago

Best Tools for Marketing Professionals Based on Data Science

Data science plays an important role in marketing like never before in the digital age of quick and efficient communication.… Read More

3 months ago

How do B2B Business Models Work? What Makes B2B Different from B2C and DTC?

B2B is an abbreviation for "business to business." It is a type of business strategy in which one or more… Read More

3 months ago

Shubman Gill Stars in Tata Capital’s “Mitaye Faasle” Campaign

Tata Capital, the Tata Group's flagship financial services company, launches its current campaign, 'Mitaye Faasle', featuring brand ambassador Shubman Gill.… Read More

3 months ago

Ola Electric Launches EV Service Training Program #HyperService Campaign to Train 1 Million Third-party Mechanics

The #HyperService campaign that Ola Electric has launched today aims to expand the strength of its service network and provide… Read More

3 months ago

3 Best Strategies for Using Influencer Marketing in Direct Sales

Marketing leaders around the world will invest approximately $24 billion in influencer marketing this year, because of the channel's capacity… Read More

3 months ago