Apple event April 2021 highlights: Purple iPhone, AirTag, iMac with M1, iPad Pro, and more updates

Apple followed through on its “Spring loaded” promise by disclosing a large number of new products at its annual Spring product launch event. Apple CEO Tim Cook commenced the Apple event 2021 from the organization’s Cupertino, California, campus, with a little help from augmented reality on April 20.

Similar colorful AR twirls that were included in invitations to the event showed up in a short video. The animation moved about Cook and formed the word “hello.

A week ago, Apple senior marketing executive Greg Joswiak added to the feed when he tweeted a video including an animation of the spirals bouncing around Apple’s campus. It started speculation that augmented reality could likewise be part of the organization’s presentation.

From a new IPad Pro and redesigned, colorful iMacs to a purple iPhone, the long-awaited AirTag location tracker, and an updated Apple TV and remote, here’s a more intensive look at all that Apple declared on Tuesday.

Apple presents new ‘Apple Card Family’ features

Apple is making changes for life partners and families who share their Apple Card credit card accounts, features it is calling “Apple Card Family,” CEO Tim Cook declared Tuesday.

Spouses would now be able to unite and share their Apple Card credit lines while having equivalent rights on the account and with every person building credit. For families, the organization will presently permit any member beyond 13 years old to use the family Apple Card account.

Apple Card is an Apple-branded credit card issued by Goldman Sachs that the organization launched in 2019, accessible just to iPhone clients. It tends to be used as a physical card like other credit cards, as well as on Apple Pay to make contactless payments.

Apple presents a new purple iPhone

Among all the new product declarations was a marginally extraordinary uncover — a new color for the iPhone 12. Apple’s most up to date cell phone is currently accessible in purple.

The new purple iPhone 12 will be accessible for pre-order Friday and will go on sale on April 30.

Apple shows off AirTag

In what was Apple’s most noticeably awful kept mystery in recent history, the organization at long last divulged AirTag, a Tile-like Bluetooth locator that connects to and assists you with find items like keys, wallets, laptops, or even your car.

The small, flat, circular discs with built-in chips permit somebody to find things when associated with Apple’s Find My app. It additionally works with Siri.

The stainless steel gadgets, which are water and dust-resistant, feature a built-in speaker that plays sounds to help find an AirTag. It’s loaded with the Apple-designed U1 chip, which uses Ultra-Wideband technology – a similar chip utilized in the iPhone 12.

While location trackers are not really new – there are comparable products from Samsung, Sony, and Tile, the U1 chip will all the more precisely decide the distance and direction to a lost item.

Like Apple Watch, it’s feasible to add free etching to the device.

You can purchase an AirTag for $29 and a four-pack for $99, beginning April 30. Clients can likewise splurge for leather accessories, like key rings, luggage tags, and a bag charm from Hermès.

Apple declares podcast subscriptions

Apple has another new subscription product: a paid service for podcasts called Apple Podcast Subscriptions.

Among the advantages of a podcast, the subscription will be ad-free listening, early access to new series, and exclusive content. Some of the participating media brands incorporate NPR, the Los Angeles Times and The Athletic.

The paid service will be accessible in 170 regions and countries next month. Podcast makers set their own pricing. Apple’s Family Sharing is enabled so that up to six relatives can share a podcast subscription.

Apple additionally updated its podcast app, including a new section called channels that will curate shows.

Apple TV 4K gets an update and a new Siri remote

Apple is carrying out the next generation of its Apple TV 4K streaming gadget, alongside a new Siri remote. This is the second generation of an Apple TV with 4K.

The remote, produced using what Apple says is 100% recycled aluminum, incorporates a new pad at the top that clients can click or swipe through to navigate, as well as a devoted Siri button on the side.

The remote additionally has a dedicated power button to turn your TV on and off. The new Apple TV will be accessible beginning April 30, with a 32 GB version for $179 and a 64 GB version for $199.

Apple adds a fingerprint scanner to the iMac keyboard

Apple is adding a Touch ID button to the iMac’s external keyboard for the first time. The Touch ID button will be placed in the top right corner of the keyboard, similar to it is on the most recent MacBooks, and will correspondingly allow clients to unlock their PC, switch clients, or make payments through their fingerprints.

Both the keyboard and Apple’s Magic Mouse will be accessible in a variety of colors to coordinate with the new range of colors on the iMac.

Apple declares new iMac with M1

Apple declared an upgraded iMac featuring the organization’s new in-house M1 chip.

The new chip permitted Apple to shrivel the internal hardware — working in a more modest logic board and supplanting the thermal system that keeps the machine cool with two little fans. The new iMac is simply 11.5 millimeters deep.

The M1 chip will likewise make iMac apps run faster, improve the speed of machine learning and enable the use of iPhone apps, for example, Zillow and Headspace from the iMac screen, Apple executives said Tuesday.

iMac will currently have a 24-inch, 4.5 K display with 11.3 million pixels. What’s more, it comes in seven colors, including peach, mint and lavender.

For clients actually working from home, Apple additionally improved the iMac’s camera. The 1080p camera’s features incorporate auto white balance, noise reduction, and tone mapping to make you look better. The PC likewise has a new mic intended to lessen feedback noise so you sound better, as well.

The new iMac begins at $1,299 for four colors and $1,499 for the other three colors in addition to extra features. It will be accessible in the second half of May.

The iPad Pro gets an update

Macintosh is adding its incredible M1 chip to the iPad Pro, enabling a few software updates including better graphics, enhanced video effects, and augmented reality features.

An updated camera permits enhanced depth and better quality video, and a feature called Center Stage automatically zooms out during video calls or meetings relying upon the number of individuals in the frame.

The Pro beginnings at $799 and is accessible for order from April 30.

Among the software updates in the new products are various features designed for working from home, including upgrades to the cameras for both the iMac and iPad Pro to make you look and sound better during video meetings.