Adobe and Microsoft have been longstanding technology partners in co-engineering products and integrations with one-of-a-kind abilities for marketing teams to provide end-to-end personalized customer experiences at scale and accomplish extraordinary business results.
Together, Adobe and Microsoft give enterprise advertisers, marketers, and technologists the tools they need to generate revenue quicker by modernizing the marketing capability with an intelligent marketing technology stack that ties together data, technology, and business processes. During Microsoft Ignite ’24, the organizations are featuring two developments that will empower marketers, and advertisers to take care of their responsibilities all the more productively and successfully.
Individuals go about their best responsibilities when they can remain in their utilization of decisions. Marketing strategists and activities groups manage huge measures of information, assets, and journeys — planning various projects, work processes, and communications to deliver personalization at scale. These tasks range from various applications, from Microsoft apps like Teams and Word to Adobe’s digital experience (DX) solutions. Exchanging between apps upsets the work process and lessens efficiency, slowing down marketing cycles and affecting the opportunity to market.
Adobe Marketing Agent is a generative AI-powered agent that will meet the marketer in their regular progression of work. It will broaden AI assistants in Adobe Experience Cloud and democratize access to key marketing use cases including campaign planning, campaign insights, workflow management, content creation, and more, into surfaces like Microsoft 365 apps including Microsoft Teams, PowerPoint, and Word through Copilot utilizing natural language prompts.
Adobe Marketing Agent enables marketers to tap the operational insights in Adobe Experience Platform through the conversational interface of Microsoft Copilot to more readily grasp their lineage, usage, and hygiene. This democratizes access to big business information and metadata for marketing and related capabilities, increments efficiency, and streamlines operational workflows. Furthermore, Adobe Marketing Agent will open additional opportunities for marketers to work on audience management and will empower data-driven optimization by assisting them with assessing audience size, giving propensity scoring, and identifying remarkable changes in audiences.
Adobe Marketing Agent, integrated within Adobe Customer Journey Analytics, will change how marketers associate with their information. This conversational interface will grasp marketing information, permitting marketers to ask inquiries in natural language and immediately reveal significant experiences that drive smarter marketing decisions.
This integration will smooth out marketers’ workflows within Microsoft 365. It will empower fast production of campaign performance reports in PowerPoint, where clients will actually want to question Adobe Customer Journey Analytics (e.g., “What are the top-performing cities for my Thanksgiving campaign?”) and get experiences straightforwardly in PowerPoint. Copilot will create draft visualizations that can be effectively embedded and refreshed in real-time, guaranteeing reports keep up to date.
Adobe Marketing Agent with Workfront will give clients the capacity to streamline the most common way of planning and executing work from within Microsoft 365 by easily summing up projects, assignments, issues, and documents, finding fundamental details and project data, and proactively observing the strength of projects. Eventually, it will change work management processes to assist marketers with accomplishing more with less effort!
“We are enabling marketing teams to get deeper insights, faster, and to accelerate their workflows using gen AI,” said Amit Ahuja, senior vice president, of Experience Cloud, Platform & Products “Now, we are excited to extend these capabilities into Microsoft 365, where marketers do much of their work, so they can easily access the power of Adobe Experience Cloud to improve business outcomes.”
Marketers will actually want to open new abilities, for example, setting off activities through Microsoft 365 apps or making PowerPoint presentations with experiences and content from Adobe. These upgraded collaborative features will boost marketing teams’ efficiency, give consistent access to Adobe tools within Microsoft applications, and work on the quality of marketing outputs — eventually driving quicker and more significant business results.
“Adobe Marketing Agent exemplifies the potential we can harness within the ecosystem of Copilot and agents,” said Charles Lamanna, corporate vice president, of Business and Industry Copilot at Microsoft. “By leveraging the capabilities of Microsoft 365 Copilot and AI Assistants in Adobe Experience Cloud, this agent empowers marketers to enhance collaboration, efficiency, and creativity, all while staying in the flow of work.”
Adobe and Microsoft are additionally proceeding to team up on information and insights capabilities. Federated Audience Composition in Adobe Experience Platform outfits organizations with adaptable and extended access to basic enterprise datasets to make high-esteem audiences and power brand-started and in-the-moment experiences. With this methodology, Adobe Real-Time CDP and Adobe Journey Optimizer clients can involve a single marketer-friendly UI in the Experience Platform to source audience information straightforwardly from Microsoft Fabric without copying basic information.
Microsoft Fabric is a brought-together analytics solution that consistently integrates information and analytics tools into a single AI-powered platform intended to engage businesses with consistent data management and advanced analytics capabilities. It offers a self-serve platform that takes special care of various personas, making it simple for everybody from data engineers to marketers to control and visualize information.
Together, Microsoft Fabric and Adobe Experience Platform will give a more comprehensive approach to audience curation and activation. Joint clients will soon be able to use important information in the Fabric Data Warehouse to drive low-latency marketing use cases while keeping sensitive information in enterprise systems without information development. This approach permits marketers to make more exact and improved audiences quicker in a self-serve way. By getting to and using client information stored in a single data warehouse, marketers can go with informed engagement decisions and personalize content across channels driving quicker business results.
Together, Adobe and Microsoft keep on developing to deliver the adaptability, native connections, and usability marketers need, with the agility, performance, and security that IT requires.
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