Adobe and LinkedIn Launch Verified on LinkedIn Badge for Content Protection and Creator Identity Verification

A strategic partnership between Adobe and LinkedIn aims to give creators better security for their work against misuse by artificial intelligence. Through the new partnership, users will be able to easily verify their identity and make sure their work is appropriately recognized across platforms with the “Verified on LinkedIn” badge, which will make its debut on Adobe’s content authenticity app. Through the new “Verified on LinkedIn” program, Adobe and LinkedIn are merging their identity verification and content validation tools into a single, shared system, thereby accomplishing two birds with one stone.

Adobe has taken the next step in its efforts to authenticate its content. Anyone is welcome to test the Adobe content authenticity app, which is now in public beta. You can use the app to add content credentials to all of your digital images and photos.

After a project is completed, content credentials are applied as a kind of invisible digital signature. They may currently be added to images, and shortly, audio and video will be supported as well. In addition to your name, content credentials can reveal any AI usage and include your personal website and social network links. These credentials can also be used to indicate that you do not want AI models to be trained on your work.

The fact that you can use the app without a Creative Cloud subscription is one of its best features. Therefore, you can easily create a free Adobe account and use the app to build content credentials and apply them to your digital work, even if you don’t want to pay for Adobe programs.

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Creators who post their creations online are aware that it is far too simple for someone to steal, misattribute, or remove the original creator from a piece of work. This is where the recent collaboration with LinkedIn helps to provide a little more security for content credentials.

Three different types of verifications are currently available on LinkedIn’s platform: identity, workplace, and educational. If you use LinkedIn on a semi-regular basis, you probably already have at least one. You can obtain an identity verification using a form of government-issued ID or a workplace verification using your work email. Utilizing these verifications elsewhere on the internet will be made easier by LinkedIn’s new “Verified on LinkedIn” program. Your Adobe content credentials account will display your LinkedIn credentials if you have been validated there. Additionally, you can use your LinkedIn verifications on UserTesting, G2, and TrustRadius.

Oscar Rodriguez, vice president of trust at LinkedIn, stated, “Using Verified on LinkedIn, users will be able to use the verifications they’ve completed on LinkedIn to show who they are across the different online platforms they use, boosting trust, confidence, and credibility.”

Andy Parsons, senior director of content authenticity at Adobe, stated in an interview that the ability to batch apply credentials to up to 50 photos at once while within the content authenticity app was a widely desired feature that emerged from the private beta. The content credentials app also allows you to analyze tags applied to other photos. There is also a browser extension called Content Credential that allows you to check credentials as you scroll through the internet.

The new cooperation expands LinkedIn’s existing identity, workplace, and educational verification badges. It lets Adobe creators who want to protect their work use the professional social networking site’s free identity verification tool, which enables them to easily verify their identity and automatically give credit for their work on both platforms.

When a LinkedIn-verified creator adds credentials using Adobe’s content authenticity tool, the user’s profile will be tagged with a Verified on LinkedIn badge. Additionally, the platform will automatically tag that content with the user’s content credentials if it is submitted on LinkedIn.

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As part of the company’s larger Content Authenticity Initiative, Adobe’s content authenticity app, which is now in public beta, enables users to add content credentials to pictures and photos. The movement has gained support from other platforms, such as TikTok, tech firms, and news outlets, who have joined the Coalition for Content Provenance and Authenticity (C2PA), a nonprofit-backed project that supports content provenance in the era of artificial intelligence, and added their own content credit systems.

As per the company, LinkedIn’s badge can also be used by TrustRadius, G2, and UserTesting by encouraging other companies to integrate its free verification tool similarly.

In the era of artificial intelligence, content provenance—or how we can determine where a piece of content comes from—is more important than ever. Adobe’s work with the Coalition for Content Provenance and Authenticity, or C2PA, resulted in the establishment of the content credentials app. The group advocates for an open technological standard that would make it easy for consumers to determine the origin of a photograph, video, or other sort of content. Other members include all heavyweights in the generative AI market, such as Google, Meta, and OpenAI. Although its parent company, Microsoft, has been a member for a long time, LinkedIn is now joining as well.

Working with brands like Adobe to integrate Verified on LinkedIn

LinkedIn keeps investing in verifications to help users feel more secure about the people and companies they are interacting with. Adobe was among the first big companies to use Verified on LinkedIn in its products and platforms, such as the Behance platform and the Adobe Content Authenticity app. This enables creators to link their accounts and attach their verified identity with a few clicks after completing LinkedIn’s easy verification process. Verifying identity is an essential step in ensuring that creators are properly credited and attributed for their work, as well as in establishing relationships and opening up possible professional opportunities.

LinkedIn will display the new verified identity information that is linked with the Adobe Content Authenticity app in conjunction with this release, extending its current support for Content Credentials, a global technological standard for digital content provenance. For example, if you’re a professional photographer attaching Content Credentials to your digital work using Adobe’s Content Authenticity app, your verified identity will show up on LinkedIn next to your content, protecting your work, getting you the credit you deserve, and encouraging important online trust with your audiences. LinkedIn has also become a member of the Adobe-led Content Authenticity Initiative, which has over 4,500 members committed to encouraging the widespread use of Content Credentials to create an environment that is more open and reliable.

How Verified on LinkedIn works

By helping users establish credibility and communicate authenticity, LinkedIn’s verification badge increases the confidence of others to interact with them. By validating particular details about their account, such as their identity, workplace, and education, LinkedIn users can validate the information on their profile.

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A verification badge will show up on a member’s profile after they have finished the process. Verified on LinkedIn allows users to add LinkedIn’s verification badge to all of their online accounts, allowing partner companies to take advantage of LinkedIn’s investment in verification and integrate it into their online platforms.