Memes are about connection as much as they are about humor. They have the power to build online communities albeit for a short period. Consider Akshay Kumar’s meme from the movie ‘Hera Pheri’ that went viral last year. It allowed people to feel good, share a laugh, and worked as a social glue in a turbulent time.
Achal Manchanda, Meme marketer add a bit of flavor to your entire marketing and they are quite easy to create. However, this doesn’t mean you can simply create one and expect a huge influx of visitors the next day. There’s a method to this madness.
Manchanda has some stated few aspects you should remember if you want to start a marketing meme:
1. Know when is the perfect time to deliver a punchline. Timing is everything.
2. Use memes that are only relevant to your brand identity and your audience.
3. Don’t get desperate and don’t overdo it. Keep it relatable, creative, and indirect
He has been running popular meme pages on Instagram @fuddu_sperm, @just.hasley.things @wtfbhai @liferelatingquote for years. He also owns a food blogging page @hey.delhi.
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