Easy Brand Marketing Strategies Can Help Any Small Business Grow Its Sales

Easy brand marketing strategies can help any small business grow its revenue. There are numerous relatively low-cost and inventive ways. Getting an early start on promoting and raising awareness is important for gaining momentum, especially if you’re a new business. There is no need to go all out and overspend on a flashy campaign that may not yield the results you desire.

To get started, here are some simple but powerful marketing ideas.

• Host Giveaways

Host competitions and giveaways to encourage users to like and share your social media postings, subscribe to your email list or do a similar job to market your business. A contest or giveaway can encourage prior consumers to interact with you and potentially lead to new customers.

• Have Fun On TikTok

TikTok boasts a staggering 1 billion active monthly users, mostly young people. Several social media platforms provide tremendous value, but many brands should pay closer attention to how simple it is to develop content for TikTok. Use TikTok to have fun! Consider sharing engaging videos with your audience. TikTok has helped many brands experience exponential growth.

• Host Webinars and Online Events

A webinar or online event broadcast via social media does not require a large expense. If the content is useful to your audience, it might be a simple brand marketing strategy. Consider hosting online video events to highlight current market trends, provide how-to guidelines for product uses, and host interactive Q&A sessions.

• Digital Signage In-Store

With digital signage software, you can bring some social media fun into your store and place it right in front of the customer. Digital signage can include images, animation, GIFs, video, and graphics, providing clients with an immersive and interactive experience with your business.

• Business Cards and Flyers

Especially if you just operate locally, you want to be sure you are taking advantage of every possible opportunity. Invest in quality business cards and flyers. These can be distributed anywhere, or you can set up stations for your company’s primary card in various brick-and-mortar places.

• Run Paid Digital Ads

Run PPC campaigns, in which you display paid ads on Google, Facebook, and other platforms and only pay when someone clicks on your website. This is targeted outreach, and you determine the budget. Monitor and adapt your PPC marketing plan as necessary.

• Keyword Optimization

Users frequently find you after searching for a topic or using specific keywords, particularly online. Market your brand using the short- and long-tail keywords you want to be associated with. This may necessitate extensive research to identify the best keywords for your business.

• Sponsor Local Events

Find local events or charities that appeal to you. If you have the budget, support a cause or event that reflects your brand’s ideals. This allows you to market to attendees of the event.

• Offer Perks and Rewards

Every time a customer buys from you, give them a benefit. It could be points from a loyalty program, a promo code or discount for their next purchase, a gift, early access to sales, or a ticket to a special event. Whatever the reward is, it should be valuable enough to encourage participation.

• Start an Email Campaign

Encourage users to join your email newsletter. After you’ve collected a customer’s email address, group them into a list for a personalized email campaign. These campaigns can range from providing useful tips to sharing company news, promoting special events, or sending out exclusive discounts and offers.

• Launch Branded Merchandise

Branded merchandise is simple to create and publish. T-shirts, mugs, and pens with your brand’s logo may be sufficient. Keep this branded merchandise available for free distribution, customer giveaways, or sale.

• Encourage Customer Reviews

Request that customers leave reviews on websites such as Google, Yelp, and social media. Assuming the feedback is positive, these reviews promote your brand without your involvement. You could even provide an incentive for leaving a review, such as a small discount on the customer’s next purchase.

• Upsell and Cross-Sell

Focusing on upselling and cross-selling can help you increase your average purchase value and overall revenue.

Upselling encourages customers to buy more expensive items. Look for natural upgrades that benefit the customer. Product bundling may allow customers to select a higher-priced product. Cross-selling involves adding complementary products to an existing purchase. Look for product pairings that increase value.

• Provide Outstanding Service

The best marketing is based on the quality of your products and services. Make sure you give your customers the best in-store experience and customer service possible.