Amazon is Expanding Its Strategic Partnership with Intuit by Providing Its Millions of Third-party Sellers with Intuit QuickBooks Software

More convenient access to Intuit products within Amazon Seller Central will be available to Amazon merchants in the coming year. Since 2013, Intuit has expanded upon Amazon Web Services by incorporating its own capabilities to produce customer experiences that are among the highest caliber. Today, Amazon and Intuit revealed that their collaboration is growing.

For many years, customers who purchased most of the inventory from Amazon came from millions of third-party sellers. However, outside merchants have long struggled to keep track of their finances, especially smaller mom-and-pop shops.

Amazon announced on Monday that, by mid-2025, it will be integrating Intuit’s online accounting tools into its extensive seller network. According to the companies, Amazon Seller Central, the hub where merchants manage their Amazon businesses, will offer Intuit QuickBooks. Additionally, QuickBooks Capital will provide loans to qualified sellers.

For financial management solutions that are directly integrated into Amazon Seller Central, the Amazon website where sellers run their businesses, QuickBooks will emerge as Amazon’s preferred partner. Beginning in the middle of 2025, Intuit accounting, tax, and loan solutions will be easily accessible to Amazon merchants through Seller Central. Thanks to the expanded cooperation between Amazon and Intuit, Sellers will be able to integrate their current Amazon data into Intuit products and experiences. This will ultimately make it simpler for sellers to manage cash flow, understand and maximize profitability, obtain funding, and confidently simplify taxes.

“Amazon is innovating on behalf of sellers every day to support the growth and success of their businesses, which includes providing sellers with streamlined access to third-party tools that offer additional efficiencies and capabilities to help them operate their business,” said Dharmesh Mehta, vice president of Worldwide Selling Partner Services at Amazon. “Together with Intuit, we’re working to equip our selling partners with additional financial tools and access to capital to help them scale efficiently.”

“Intuit and Amazon are providing financial tools for millions of Amazon sellers to thrive in Amazon’s store,” said Intuit CEO Sasan Goodarzi. “We know businesses that use Intuit’s QuickBooks platform have a nearly 20-point higher success rate than those who don’t. We’re proud to bring the benefits of our AI-driven expert platform to help sellers boost their revenue and profitability, save time, and grow with confidence.”

According to the companies, sellers would be able to see a clear picture of their company’s profitability, cash flow, and tax predictions in real-time.

The announcement comes as sellers prepare for the holiday season, which is the busiest time of year for most merchants, even though the Intuit integration isn’t anticipated to launch until the middle of next year.

The precise terms of the agreement, including the distribution of revenue, were not disclosed by representatives of the two companies.

An essential part of Amazon’s retail approach is the marketplace. In addition to receiving over 60% of all sales, Amazon makes money by charging sellers for advertising on the website, offering fulfillment and shipping services, and providing customer support.

Seller services revenue, which has been rising steadily in recent years, was up 10% to $37.9 billion in the third quarter, or 24% of overall sales. During the results call, Andy Jassy, the CEO of Amazon, stated, “[third-party] demand is still strong and unit volumes are strong.”

Amazon’s stock has risen nearly 50% so far this year, setting a new high on Friday and surpassing the Nasdaq’s 31% gain. With its shares up less than 4% in 2024, Intuit has underperformed the larger tech index.

After The Washington Post revealed that President-elect Donald Trump’s government efficiency team is considering developing a free tax-filing app, Intuit’s stock fell 5% on November 19. Three days after the company released a revenue forecast for the current quarter that fell short of analysts’ projections because some sales were delayed, they declined about 6%.

One of the main factors propelling Intuit’s expansion has been QuickBooks, which is especially popular as a comprehensive accounting, expenditure management, and payroll solution for small businesses. In November, the company reported that its QuickBooks Online Accounting segment grew by 21% in the latest quarter, while total revenue rose by 10% to $3.28 billion.

Intuit has begun integrating generative artificial intelligence techniques into QuickBooks and other small business services like its Mailchimp email marketing platform to give users additional automatic insights.

Among the main advantages for sellers are:

• Complete financial management: With the help of the data-driven, integrated experience, sellers will be able to easily access QuickBooks for complete financial insight in one location, managing cash flow, inventory, profitability, and real-time tax estimations. Their success will be fueled by their ability to run their business from end to end. Additionally, sellers will feel more compliant and prepared for tax season thanks to the Intuit platform’s expedited filing process. The ability to make better-informed judgments will help sellers improve their financial situation.

• Streamlined financing access: QuickBooks financing will offer customized loans to qualified Amazon sellers directly via Amazon Seller Central. This partnership makes it easier for small businesses to obtain capital to spur expansion.

A pathway to growth

Small and mid-market businesses may focus on expanding their enterprises by using Intuit’s AI-powered business platform, which gives them comprehensive insights into their current situation and keeps them organized and compliant. With features like multi-entity financial management, payroll, bill pay and payments, marketing automation, live expert assistance, third-party integrations, and more, this includes having access to a strong financial and workforce management platform. The goal of Intuit is to use its platform capabilities to expand alongside Amazon sellers and support their growth.

A strong dedication to data stewardship and responsible AI

The company’s dedication to data privacy, security, and responsible AI governance is reflected in the design of Intuit’s AI-driven expert platform and products. Intuit uses industry-leading technology and methods, respects responsible AI principles, and protects consumer data and privacy. The National Institute of Standards and Technology (NIST) established the U.S. Artificial Intelligence Safety Institute Consortium, of which Intuit is a member.

Availability

In mid-2025, Amazon and Intuit will begin implementing these features. Delivering capabilities for sellers in the United States will be the companies’ primary focus at first, with international availability to follow.