Long-term marketing and short-term financial objectives are often at odds with one another, but there are a number of small business marketing strategies you can put into practice right now that can help you succeed in the short term while also positioning you for the long run. These five are listed here.
Your email inbox, social media direct messages, and customer relationship management (CRM) are all full of old leads. You moved on from those who were interested at one point but chose not to buy. However, it’s worth checking because things might have changed. So make sure.
“Hello [First Name], it’s been a while since we last discussed how [Company Name] could help you [accomplish your goal].” is a short message you could send. Is now the right time to give that more thought? I hope all is okay with you.” While you won’t pique the attention of every cold lead once more, you will quickly obtain enough of them.
Getting more reviews is one of the top small business marketing strategies to see results in the short and long term. Google is the best place for most businesses to get reviews on. You will rank better in Google search results and attract more clients if you have more Google reviews than your rivals. To increase the number of Google reviews you receive:
In order to get started, send an email and SMS campaign to all of your customers asking for their comments. This will give you a lift in the beginning, but asking for reviews should become a regular activity.
Getting other websites to link to your website, or earning backlinks, is one of the best strategies to raise your search engine ranks and get referral traffic from those websites. The nice thing is that it’s easy to notice results because most small businesses don’t do this.
You can find a few lists that are worthwhile attempting to build backlinks on by conducting a fast Google search for “Top [my industry] businesses in [my city]”.
For your marketing to be effective, your subscriber list must expand. Although creating that list takes time, you can easily set up methods for subscribers to sign up. Your contact forms, which appear anywhere clients make a purchase or become leads, are the best place to start. Ensure that you are gathering email addresses and mobile phone numbers, and that people may opt-in to receive marketing communications from you by checking a box.
Exit intent pop-up forms on product pages and blog pop-up forms that show up halfway down the page or after 60 seconds are both excellent ways to get new subscribers. These choices are available in most CRMs, email marketing systems, and website builders.
Customers are encouraged to text a phrase to your number in order to opt into offers and other information, and in return, they will receive 10% or 20% off their next purchase. This is why SMS opt-ins are becoming more and more popular. Most of the time, setting up one or more of these alternatives only takes a few minutes. That’s fast and efficient marketing, how about that?
Since your target audience uses social media, you should invest effort in social media marketing, content creation, and audience engagement. Select the one platform where the majority of your target audience is active. Confused about what to say or do? The following suggestions will get you going:
Additionally, you should be striking up discussions and leaving thoughtful comments on other people’s work. By doing so, you not only establish a stronger relationship with them but also instruct the algorithms to favor you and your content the next time you publish.
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