4 Expert Tips to Write Ads that can easily be found on Google

Writing Google ads can be tricky. You need to say all you have to within a specific character limit and convince your audience to take the needed action, all while considering multiple aspects such as search queries, audience needs and your brand tonality.

Keeping in mind how there are 2.3 million searches on Google taking place every second, a well-written ad can do a lot for your business or brand if the technicalities are as carefully focused on.

For all the beginners looking to write Google ads that are effective and compelling, we’ve compiled a list of factors that need the most attention.

The Right Call to Action Makes all the Difference

Every person digitally marketing their brand is bound to know the importance of a call to action in an ad. But have you been adding the right call to action in every ad you create?

Picture this – you’re running an ad where you want your audience to register for an event. All the vital details have been added and you have a very noticeable call to action button that your viewers just can’t miss. However, instead of the CTA saying “Register Here” it says “Call Now”. Or worse, instead of the CTA leading to the page for registrations, the audience clicking on it lands up on the page describing the event instead, resulting in an endless loop of landing back on the same page.

Your audience can only take the needed action when you make it available to them by being clear and specific. Your audience may also lose interest if they keep landing on the wrong page over and over.

Follow the Keyword Basics

A lot of people are under the misconception that a good monetary budget is what makes an ad reach its potential. Think again. What is it really that allows your ads to be at the top during a search query?

The keywords.

Ask yourself this one question – do your ads have the relevant keywords that could cause the ad to show up when someone conducts a Google search for the services you offer? If not, you first need to understand and implement the keyword basics.

●      Conduct a thorough keyword research

●      Do not overstuff keywords

●      Wisely use keywords in both the headline and the description

●      Use dynamic search ads when possible

●      Take cues from the latent semantic indexing  (LSI)

●      Keywords in landing pages are always a good idea

Experimenting with Ad Styles Will Prove Useful

A lot of brands are skeptical about experimenting when it comes to Google ads. They are more likely to take the safest approach and stick to it over the years rather than find out what novel methods could work better for them. Not every brand or industry is the same. What works for one will not necessarily work for the other.

As a digital marketing company, we still often experiment with Google ads for unexplored brands and industries and find our own path toward a successful ad campaign.

Depending on the nature of the product and services you offer, you could try mentioning the awards you have won as a brand, talk about your USPs, mention useful statistics, add relevant numbers that could be a convincing factor, or even talk about the vital benefits of using your products.

Keep Your Ads Customer-Focused

Yes, talking about how great your brand sounds pleasant. However, that is not what your customer wants to hear. The one reason why any person is bound to click on your ads is to find what they seek. Unless you can claim through your ads to give them what they need, you are unlikely to have people click your ads.

So, rather than tooting your horn and saying something like “We are the #1 solution to all your hair troubles”, you could simply say “Prevent hair loss from Day 1” or “Strengthen your hair volume”.

Additionally, you can also configure your ad extensions by adding information that is more specific. Knowing what your ad should consist of is half the battle won when it comes to creating ads easily found on Google. Further, there is no final trial. Every ad you post can be an experiment, with the factors influencing ad performance constantly changing. Gleaning what works and using it to your advantage is how you can get your ads to really work for you.

To sum it up, writing good ads does not warrant one being a best-selling author or even a grammar fanatic. Simply taking the onus to understand how Google search works and taking a chance on experimenting with different ad styles and keywords can give you enough data so you know what you can and cannot do. Be precise, add the right call to action, and know what your customer wants and you’re all set to write ads that impact.